Personal Branding is all the hype right now and I’m sure you would have seen it on your social feed, news feed, or even on television. That’s why I’m bringing my Personal Branding Stories to you so that you can have a piece of that pie.
It’s all about creating a professional and authentic persona that can you share with your audience. As a business owner, it’s crucial, in this digital age, that you are talking to your clients through your marketing. Since we’re now building more relationships online than in-person, you need to set the right tone with all your public content.
It all sounds very “businessy” and analytical – well, at least to me, it does. But, the concept remains the same whether you’re running a big corporate company or you’re out there as a one-lady-band. We need to be ENGAGING with our people! We want to attract our tribe so that we can find that sweet spot where we’re doing what we love for people who love us. Now, doesn’t that sound dreamy?
Sharing your stories.
Now is the time to think back over your journey and start pulling up those little golden nuggets that have formed you into the independant and powerful entrepreneur you are today. Start sharing your journey, the lessons you’ve learned, and your successes because that is what draws your audience to you.
Think about it like this: if your clients are buying your product or services, that’s great. You’re getting some money in and your next step is to find more clients who will follow the same cycle.
But, if you have clients who are following you and are intrigued by you, they will be commenting, engaging, and talking about you to everyone they know. This means that your next step is not to SELL, but simply to SHARE. And that’s going to be a lot more fun.
Using the right images for your brand.
Right about now you might be thinking about all the types of content you want to create to spark those relationships, and that’s great! But, do you have the images to go with it?
I don’t mean some old wedding photos, or selfies from a gap-year holiday you took 15 years ago. Those might look good to you, but do they portray the professional that you are today? Probably not. You’ve matured (which is a good thing), you’ve gathered more knowledge, you’ve changed your hair, and you’re a completely different being to the one you were back then.
We want to see the real, present day you. We can figure out if your Facebook or WhatsApp profile picture is current or from a different decade. We can also pick up on the confidence you exude when you’ve put in the effort to get your images just right and in line with your brand’s vision and message. We like that!
Personal branding photography stories.
This year I’m launching my Personal Branding Stories which was built exactly with you in mind. How can we tell your unique stories through carefully designed images that then draw your audience to you and take your business to new heights?
Here’s the carefully structured plan:
- Branding questionnaire – you’ll let me know a little bit about yourself, your brand, and your goals.
- One-on-one consult – I will ask all the right questions about you and your brand so that we can collaborate on making the magic.
- Personalised story board – You will receive a board created just for you with the stories and scenes we’re going to capture at your shoot.
- Style guide – You will also get a style guide that will take you through everything you need to know to be prepared for your shoot. From outfits to locations, a posing guide, props list, and more.
- Shoot day – Everything that you need will be arranged including hair and makeup, studio or venue hire, lighting, and coffee, of course! All you need to do is show up and be your fabulous self.
My vision this year is to capture YOUR vision. I’m going to collaborate with you to create an enjoyable and transformational experience (read more here) that will shift your mindset into a new gear and give you the motivation and imagery you need to make that happen.
Are you ready? Would you feel more comfortable having a chat about it? I’m always available, so feel free to get in touch.
In the meantime, why not begin on writing those stories you have bottled up? Click here to download your FREE STORY GUIDE to get your creative juices flowing.