Creating your personal brand is the first step to building yourself up as a credible and dedicated entrepreneur. It’s what sets you apart from being a hobbyist (nothing wrong with that, by the way), and portraying your brand as a legitimate business that is dedicated to its clients.
For most entrepreneurs, our businesses are built around a passion. We have a personal connection to the brand that we are building, and we invest a lot of ourselves into our work. Whether you’re offering services or selling physical products, running a B2B or a B2C, the core relationships that you’re building with your customers are based on a human element.
And, with (almost) everything being online these days, you’ll need to come up with creative ways of portraying your personality to the digital world. It’s up to you to make that initial introduction, and to do it in a clever way that immediately sparks a connection.
Where to begin creating your personal brand.
Self-branding can involve a lot of work initially but it can also be great fun and, once completed, you will have a solid foundation from which to build on. Take some time to write down how you will portray yourself as a professional in your field – this doesn’t mean changing who you are, of course, it’s more about putting your best foot forward
For instance, are you a creative? Perhaps a writer, photographer, artist, designer, etc.? You may want that characteristic to be portrayed in your logo, artwork, business name, and photography. You would want people to understand that you have a creative mind and can conceptualize when working with them.
If you’re in more of a corporate field such as an accountant, financial advisor, attorney, etc. then you would need to focus on depicting the professionalism that comes with your area of expertise. While still allowing your personality to resonate through your online content.
Who is your brand talking to?
I would also advise you to keep your target market in mind when developing the persona that you’re putting out there. Take a look at where most of your business is coming from and who your ideal client will be and use the best points of each to build a solid picture of who you are talking to through your marketing.
This will help you to choose what you do and don’t share on your social channels. You’ll want all of your content to be directed at the right person, so keep them front of mind and use quality imagery and text to draw their attention to the brand called YOU.
Ultimately, you need to build relationships. And, if people don’t see you, they’re not going to get to know you. Creating your personal brand and having everything tie in neatly and consistently is the first step to building a business that is attractive, trustworthy and recognisable.
To find out more about planning your personal branding photo shoot, contact me here.